Redefine Marketing Group

Reto

As HYPR sought to kickstart its next phase of growth, the organization chose to lean on organic search for help at the start of Q2 ‘22. Leveraging a unified approach to content marketing and link building, the Redefine team increased HYPR’s backlink profile and rankings significantly.

Solución

Produced high-quality blog content that allowed the client to organically acquire links, established a large prospecting list (10K+) that targeted key publications in cybersecurity, and pitched high-quality niche-relevant link-building content to a filtered prospecting list.

Resultado

During this campaign, our team built a total of 1,144 backlinks (+102%), increased referring domain counts by 48%, and acquired new links within 6-7 hours on average.

Reto

In 2019, Howard’s risked following Sears' financial decline and store closures. To recover, the company needed a strong digital marketing strategy to target growth-driven audiences.

Solución

Applied SEO fundamentals throughout domain property, optimized key product category pages, built high authority links, amplified blog content across major social channels, devised review management strategy, and developed custom reporting to extract rich insight from customer reviews.

Resultado

During Howard's digital marketing campaign, we achieved 5.8K growth in page 1 rankings, a 17% increase in average review ratings, a 44% boost in customer acquisition among the target market, and gained 3,200 additional referring domains.

Reto

In 2022, eSSENTIAL Accessibility (EA) and Level Access, two Accessibility-as-a-Service companies, decided to merge. As EA's organic growth agency, we were tasked with delivering a robust domain migration plan to preserve domain authority, keyword rankings, and visibility in organic search.

Solución

Perform an in-depth analysis of merging domains, present migration plan and roadmap to successfully preserve the authority and rankings for over 1,600 pages, and integrate our team deep into both organizations to ensure SEO was considered in all migration decisions.

Resultado

During the migration process our team managed over 1,600 pages, increased traffic by 55%, successfully migrated rankings to merged domain property (levelaccess.com), and improved overall organic rankings by 11% post migration.